Marketing 2027: free course

Ads with AI agents, creatives and auto-campaigns. How ads work now · Creative research · AI production and tests · Agents and automation · Launch

1. How ads work now

The auction, ad numbers, new platforms and getting into AI answers.

• Ads in 2027: you set the signal
• The numbers that matter
• New platforms in 2026–2027
• GEO: how to get into AI answers

2. Creative research

Competitors’ ad libraries, breaking down a creative, remixing without copying and leveling up your videos.

• Competitor ad libraries
• Breaking an ad down to the bone
• Remix, don’t copy
• Leveling up your creatives

3. AI production and tests

Generating creatives, AI labels and honest tests.

• Making creatives with AI
• AI labels and platform rules
• Testing without fooling yourself

4. Agents and automation

Auto-campaigns, MCP agents in the ad account, rules for the agent and honest measurement.

• Automated campaigns: Advantage+, PMax, AI Max, Smart+
• MCP: an agent connects to your ad account
• Your own media-buying agent
• Data and measurement: what ads really deliver

5. Launch

Final project: your own campaign in 7 days.

• Final project: a campaign in 7 days

Is the course free?

Yes. All lessons are free, and the first one opens without signing up. A free account only saves your progress.