Finale: a 14-day mini-launch
Lesson 31 of 31 in the course “Million Dollar Sales Course”. Free, with animations and a quiz.
The whole course in one plan
Last lesson we covered when to call in agencies. Now let’s pull everything you’ve learned into one 14-day plan. Why 14? Walker recommends a short pre-launch for a low-priced product, and keeping the cart open 5 days for a first launch. Add prep and warm-up, and that’s two weeks. This is a mini-launch: small, but real. The plan: Days 1–2: prep, meaning the offer, lead magnet and tech. Days 3–5: warm-up and first people. Days 6–9: pre-launch. Day 10: webinar and cart open. Days 11–14: sales and an honest close. After that comes customer care and prep for the next launch. We’ll walk through it with Misha: a $49 editing course and 150 subscribers. Each step has a lesson number in brackets where it’s covered in detail: if something slipped your mind, go back there.
Days 1–2: the offer and a place for people
Day one goes to the offer. Put it on one page, like in lesson 3: who it’s for, what change it brings, what’s inside and why the path is shorter and easier than without you. Check the price: cheap is often a trap, lesson 4. Add bonuses, an honest guarantee and a clear name, lesson 5. Day two: a place for people to arrive. That’s a lead magnet, meaning a gift for an email, plus a signup form, lessons 7–8. Test the tech right away: send an email to yourself at different addresses and make sure it lands in the inbox, not spam, lesson 12. Prepare the sales page too, but don’t open it yet. And if you have no list at all? Then start with the seed launch from lesson 23: a survey, an email and a small live group. By the end of day two, Misha has an offer page, a gift called “5 transitions for Shorts” and a tested email setup.
Days 3–5: warm-up and first people
On day three, send the request email from lesson 17: what you’re preparing, roughly when it’s out, and a request to answer a question. Don’t mention the price. Add a survey: what people struggle with and which two questions you must cover. The same day, hand off a task to your helper the way you learned in lessons 27–28, like subtitles. You’ll need the freed-up time for the launch. On day four, bring in new people: posts based on lessons 9–10 and, if you have a budget, one creator picked using lesson 25, with a contract and an ad label per lesson 26. Also tidy up your profile: name, bio and your story, lesson 24. On day five, group the answers into 3–4 themes and write “thanks, here’s what you asked and here’s what I’ll add.” The result of the warm-up: topics for the pre-launch videos and a bonus list, taken straight from people’s own words.
Days 6–9: pre-launch
A pre-launch is free material that delivers value and clears up doubts along the way, lesson 18. Misha has two videos and a webinar acting as the third piece. Day 6: video 1, “why.” This is where the bridge story from lesson 19 comes in: how Misha used to spend hours editing, what clicked for him and what changed. Day 7: a pause, but not silence. Reply to every comment: people read each other, argue, and a community forms around the launch. Day 8: video 2, “what exactly”: which skills you need and in what order. Day 9: a webinar signup page with a simple, calm title, date and timer, plus reminders a day and an hour before, lesson 21. Why it matters: even the best webinar won’t sell to an empty room, so the goal is for at least every second registrant to show up. Misha keeps it simple: “Phone editing: live lesson, Thursday, 7 pm.”
Day 10: webinar and opening
You build the webinar using lessons 21–22. Opening: why you can be trusted and one big idea that leads to one path. Then the lesson, with a clear goal on screen, steps and a map. Then the doubts: the three walls in the viewer’s head, each answered with a story, not an argument. At the end, a 5-minute offer and the value stack in plain view: everything the person gets, in one list. Right after the webinar comes the opening email, lesson 20. It’s almost empty: one line, a link, a signature and a P.S. with an honest limit. Four hours later, a second email: “it’s all working, here’s the link.” Why so short? Everything important was already said in the pre-launch and the webinar, people need a button, not another lecture. Misha writes: “That’s it, enrollment is open,” a link, and in the P.S. says the personal video review is only available until Friday. The limit is real: he physically can’t do more reviews.
Days 11–14: five days of sales
The biggest beginner mistake, Walker says, is going quiet after opening. So, an email every day, lesson 20. Day 11: what people are saying and buying. Day 12: a long email answering common questions. Day 13: a warning that everything closes in 24 hours, and exactly what people will lose. Day 14: an email in the morning and another 6–8 hours before closing. Why is the last day so important? In lesson 1 you saw that about half the orders come at the very end. If there are almost no sales, don’t cut the price at random; look for the leak in order: tech, traffic, message. The close must be honest, like in lessons 5 and 20: the deadline has a real consequence. Misha closes enrollment Friday evening, the price goes from $49 to $69, and the personal video review disappears. And he actually does it. If you promise and don’t follow through, nobody will believe your next deadline.
After the launch: care and numbers
Sales have closed, but the launch isn’t over yet, lesson 20. Give buyers more than you promised: a bonus you never mentioned, fast answers and a “how to start” email series. Don’t push anything on those who didn’t buy, and don’t delete them: they watched your pre-launch, and many will buy next time. Send them a couple of useful emails. Then sit down with the numbers, like in lesson 29. How many people signed up, how many registered for the webinar, how many showed up and how many bought. Work out your cost per lead. If sales are low, ask Hormozi’s question: am I getting the wrong people, or are the right people not buying? The answer tells you what to fix: ads or sales. Write down what worked and what didn’t: it’s the foundation of your next launch. And once you have your own numbers, you can take them to partners, like in lesson 23. Your own launch first, other people’s lists after.
Do it yourself: your 14-day launch
Pick a product and a start date. Map out the 14 days in your calendar: one main task a day, like on the card. So you don’t drown, hand at least one repeating task to a helper. Every evening, mark what’s done, and don’t move on to sales until the offer and the tech are ready. Be honest everywhere: a real deadline, a real guarantee, ad labels with creators, no bought lists. After the close, look after your customers, run the numbers and write down your takeaways. If you’re under 18, handle payments, contracts and ads together with a parent. You’ve finished the whole course: from the offer and your first email to a team and agencies. Now you have something no one can take away: the skill to launch products again and again. A first launch is rarely perfect, and that’s fine. Each one after will be stronger because you’ll know your numbers. Good luck with your launch!
Check yourself
- What should Misha check first?
Correct answer: The tech: open his own email, click the link and place an order. Per lesson 20, you look for the leak in order: tech, traffic, message. The simple stuff takes minutes to check, and a broken link or checkout is often the whole problem. - How should Misha handle the last day?
Correct answer: An email in the morning and another 6–8 hours before closing. About half the orders come at the very end: people put it off until the last minute. That’s why Walker advises at least two emails on the last day. - Where should she start?
Correct answer: With a seed launch: a survey, an email and a small live group. That’s how Tara from lesson 23 started: about 200 people she knew, a short pre-launch and a live program she built together with her students. A small list is stronger than it looks. - What should he do with those who didn’t buy?
Correct answer: Keep them on the list and send a couple of useful emails. Per lesson 20, you don’t push anything on non-buyers and you don’t delete them. They watched the pre-launch, and many will buy next time if the connection stays warm.